Patent landscape

The Patent Landscape: What one needs to know?

The patent landscape is the results of research that demonstrate the state of patent activity in a specific direction and in a given region. Moreover, when collecting and analyzing the relevant information, the subjects of the innovation industry are primarily in the field of vision.

This concept has appeared relatively recently. However, the studies themselves were carried out earlier. It just wasn’t systematized. However, with the rapid development of technology in the modern world, the number of patents has increased dramatically. And in this regard, an increasing number of business entities began to need to analyze the situation.

What does the patent landscape give?

This study allows us to understand exactly how the market will develop within a certain time period, to take into account specific areas and regions. Otherwise, the author of the invention can protect the right to it at the national level, but not take care of the international one. And this will create a loophole for those who want to make money in this way.

There are also situations where companies register patents for specific inventions in some countries, but forget about others. As a result, it ends up in millions of lost profits, and sometimes in direct damage to reputation. The latter is quite possible if a particular invention is very specific, and competitors have created an analogue that is close in a number of parameters, but noticeably worse in quality. Then dissatisfaction with their products can spread to the industry as a whole. And the author of the original invention will suffer from this.

This is why the patent landscape is so important. Such research allows you to control the situation, monitor what is happening. And they also protect against investing in a direction that may look promising, but in reality will soon be oversaturated with offers.

Thus, the patent landscape allows:

• outline the prospects for the development of a specific direction or business expansion in a specific region;
• make plans for the future;
• take into account the risks that are associated with a long patent registration, smooth improvement of the existing development, and so on;
• avoid costs that threaten not to pay off;
• take into account the competition from the subjects of the innovation sphere on individual issues.

Thanks to this research, you will understand exactly which developments and in what cases should be carried out, and what should not be spent on time. And ordering a patent landscape will put you in a favorable light in front of investors, as it shows that you are acting prudently.

Where is it used?

The patent landscape can be used in investment projects when preparing documentation. Thanks to such research, you will be able to clearly demonstrate what exactly you need money for, in what specific amount, how you will use it.

Also, the patent landscape is well suited for the presentation of a business idea or the company itself, for example, at a franchise fair. In this case, you will need to attract potential franchisees. And this requires facts and figures.

Also, such a study helps to argue for the company's management its position on the registration of a patent in a certain region. As you rely on data from the study, your decision will appear to be well-founded.